Design Thinking

Why are the likes of Amazon, Apple and Google successful and seemingly able to continually re-invent themselves? Design Thinking (i.e. thinking like a designer) may, in part, explain it. 

The other part of their success is the focus on customer interaction and ensuring that this is immediate, relevant and provides an outcome or resolution for both the customer and the organisation. Those less successful tend to focus on the outcome for the organisation only.

Combining a customer focus with design thinking and you end up with very creative ways of resolving customer issues or developing new products…

This article from Management Today gives some interesting examples and expands on Design Thinking:

http://www.managementtoday.co.uk/bulletin/mtdailybulletin/article/1168361/baroness-kingsmill-public-sector-learn-lot-likes-amazon/

Taking this approach as a Project Manager, a developer or an administrator could result in some novel outcomes for your projects and deliver game changing results for your client / employer.

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