Here’s an alternate way of looking at “Big Data”… You want the data. You can’t handle the data. Well, most of you won’t be able to at the moment unless you are amongst the few who are implementing “Big Data”. But in the end it is all just data

http://www.simple-talk.com/sql/database-administration/big-data-is-just-a-fad/?utm_source=simpletalk&utm_medium=email-main&utm_content=bigdatafad-20120430&utm_campaign=SQL​